Iglu Cruise, a leading independent cruise travel agent, predicts the top 12 reasons to cruise in 2024 based on booking patterns and customer insights. Iglu works with all major cruise lines to understand what’s new and what’s offered in terms of the cruising experience and the newest ships
Read The top 12 reasons to cruise in 2024
The Trends:
More growth
Following a record-breaking year in 2023 for cruise sales, Iglu Cruise is forecasting further overall market growth in 2024 of 15%, not least due to new TV series based on board ships, such as Channel 5’s Good Ship Murder, and The Cruise: Fun Loving Brits, also on Channel 5.
Growth will come from those who are new to cruising and those returning to cruise after a break during the pandemic. The plethora of new onboard experiences, destinations and themed cruises give those who already cruise even more reasons to travel.
Rise in regional departures
2023 saw London Tilbury rise in popularity and begin to challenge Southampton as a convenient UK departure point. Offering a variety of UK ports for embarkation brings the idea of cruising to the whole of the UK, and offers the most easy and stress-free way to start a holiday. Virgin Voyages will start cruises on board Resilient Lady from Portsmouth, and Ambassador now offer cruises from seven UK ports.
Rise in true all-inclusives
Demand for true all-inclusive sailings is on the rise as guests look to be totally sure of their budgets.. Iglu Cruise notes a particular interest in cruises where no tipping is required, to avoid the uncertainty of how much to tip, to whom and when to do it. Cruise lines offering all-inclusive sailings include Marella Cruises; Seabourn and Celebrity Cruises.
Rise in family cruises
As more capacity is added to the cruise market, more family cabins are available. This opens up a world of opportunity for family and multigenerational cruises during school holidays, and outside term time for those with pre-schoolers. As awareness rises about all there is to do, in age-specific groups, classes and sports, Iglu Cruise only sees the number of family-cruising rising. Iglu Cruise promotes MSC who chose Lego as an exclusive entertainment partner to give all the children the chance to play in the most fun environment.
Solo Cruises
Cruise Lines listen to the needs of solo travellers and the research for single cabins.It’s well known that the availability of single cabins for solo cruisers means early booking or the last minute and not mind where you go and when. Iglu Cruise sees cruise lines improving the number of cabins per ship for solos and in particular recommend Norwegian Cruise Line, Fred. Olsen and Royal Caribbean Cruises for those looking for a cabin for sole occupancy.
More themed cruises
2024 will see more themed cruises, which are being announced on a regular basis. Iglu Cruise say guests are really appreciating the rise of themed, more immersive cruises. They see cruise lines becoming more and more creative with experiences available, designing tempting holidays full of interest and stimulation. Iglu Cruise’s top trending options for themed cruises include theatrical performances, workshops and screenings by the Royal Shakespeare Company on board Cunard’s Queen Mary 2; Pride cruises in June; stargazing with astronomers on board Fred. Olsen’s Balmoral and the chance to hear a talk from the BBC’s weather presenter, Carol Kirkwood on board Hurtigruten’s MS Maud as she sails around the British Isles.
Rise in new-to-cruise
Social media cruise groups are full of questions from newcomers to the cruise world. Iglu Cruise sees many taking their first cruise around the UK, or to a particular country where it’s easy to visit top sights by cruise ship such as Italy, Spain or Croatia. In general, cruise ships welcome those with accessibility needs with very high service levels, opening cruising to those who may not want to do battle with steps up to aircraft or long airport corridors.
Cruise and Stay on the rise
Responding to an increased demand for combination holidays, Iglu Cruise has developed a ‘spice route’ voyage from Mumbai to Sri Lanka and Singapore with an eight-night India’s Tigers & Golden Triangle land tour. It means several bucket list items are being ticked off at once. An alternative would be a South Africa Exploration itinerary, including not only a cruise, but a tour of the world-famous Stellenbosch Wine Region and a safari experience.
Polarisation of small versus large ships
As the cruise market continues to mature, new ships are being launched at either end of the spectrum, with smaller ships such as from Explora Journeys and Seabourn, coming into their own. Thee compare with 6000+ passenger ships such as Icon of the Seas from Royal Caribbean Cruises, appealing to a totally different market.
Rise in interest in cruises to cooler climes in hot summers
To avoid very high summer temperatures, guests are choosing cruises to cooler climes such as Scandinavia, Scotland, Ireland, Alaska, Canada and New England. Iglu Cruise’s recent research showed at uplift in demand for the Arctic in 2023 versus 2022 of 201.3%.
Rise of interest in low-cost ‘repositioning cruises’
There are some very attractive great value cruises which spend days at sea followed by island hopping, from Europe to the Caribbean for example, as ships are repositioned for the next season. Prices are very keen on such sailings, and this can be noted as a trend for cruisers to pick out these sailings as a way to cruise at a lower cost.
Cruise Lines listen to the needs of passengers pursuing a healthy lifestyle
As more and more people start to cruise, their individual needs and preferences will be more carefully met. Those looking to keep fit and eat healthily will be able to choose from lighter menus and more tailored facilities. A good example of this is Celebrity Cruises’ Aqua Class staterooms which are usually furnished in lighter colours to accentuate the feeling of a refreshing break. In Aqua Class guests enjoy an overall wellness experience with access to the on-board spa areas, a complimentary wellness consultation, and exclusive access to the Blu restaurant with ‘cleaner’ cuisine. Their Spa Cafe & Juice Bar on the new Celebrity Ascent similarly features freshly prepared smoothies, juices and nutritious treats.
Top 12 reasons to cruise in 2024
According to Iglu Cruises, the top 12 reasons to cruise in 2024 is all about more confidence returning to travelling. This is due to a combination of factors; choice of cruises, capacity, higher awareness of cruising, value-for-money holidays, more inspiring itineraries, ease to commit to many cruise holidays in any one year. The demand for cruise is bigger than ever.
Iglucruise.com is Europe’s largest online travel agent of cruise holidays, trading as Iglu Cruise in the UK, and Planet Cruise across the UK and Europe.
Independent since its launch 25 years ago, pioneering, multi-award-winning Iglu Cruise offers millions of holidays from 3,000 ports to 30 incredible destinations worldwide, and is the primary partner for all major cruise lines. Crowned Online Agency of the Year 2023.Iglu Cruise is an ABTA-bonded travel agent selling cruises and ATOL-bonded fly-cruise packages, and works with the industry to support sustainable travel. Awarded a customer satisfaction score 97% or higher by Feefo.